YOUTUBE ADS
YouTube Ads That Build Trust and Bring in Customers
YouTube lets your customers see and hear your business before they ever call. We target the right viewers, help you shape videos that hold attention, and track the results back to real enquiries and sales.
WHAT IT IS
Video Ads on the World's Biggest Video Platform
YouTube ads are video ads that run before, during or alongside YouTube videos, in YouTube Shorts and in search results on YouTube. They’re managed through Google Ads, so they can use the same audiences, data and conversion tracking as your other campaigns.
Video is especially powerful when customers need to trust you before they buy, such as choosing a roofer, a contractor or a law firm. A short, clear video can explain what you do, show your work and give people a reason to pick you.
The secret is targeting. YouTube can reach people based on what they’ve recently searched for on Google, what they’re planning to buy, and whether they’ve already visited your website. That turns video from “brand awareness” into a real lead and sales channel.
BEST SUITED TO
businesses with a higher-value service or product, longer decision times, or a strong story to tell, and those ready to scale beyond Search.
WHAT'S INCLUDED
Everything Your YouTube Campaigns Need
- Campaign strategy matched to your goal: leads, sales or reach
- Audience targeting from Google searches, interests and buying intent
- Remarketing to people who've visited your website or watched your videos
- Creative guidance: hooks, structure and calls to action that work on YouTube
- The right ad formats, from skippable in-stream ads to Shorts and in-feed ads
- YouTube channel linked to Google Ads for accurate reporting
- Conversion tracking so you can see which videos bring enquiries and sales
- Placement and content exclusions to protect your brand
- Weekly optimisation of audiences, bids and creative
- Clear monthly reporting in plain English
OUR PROCESS
How We Manage Your YouTube Ads
Plan
We set a clear goal for your videos and decide which audiences and formats will reach it.
Shape the creative
We help you plan or improve your videos, with a strong hook in the first few seconds and a clear call to action.
Target
We build audiences from Google search behaviour, buying intent and your own website visitors.
Track
We connect views and clicks to real enquiries and sales, so success is measured in results, not just views.
Optimise and scale
We shift budget towards the videos and audiences that perform, and test new creative regularly.
COMMON MISTAKES
Why Many YouTube Campaigns Waste Budget
A slow start
Viewers can skip after five seconds. If your video opens with a long logo animation, most people never hear your message.
Targeting everyone
Broad audiences bring cheap views but few customers. We target people with real intent.
No call to action
A good video that doesn't tell people what to do next leaves results on the table. We add clear next steps.
Measuring only views
Views don't pay the bills. We track enquiries and sales so you know what YouTube actually delivers.
Showing ads on the wrong content
Without exclusions, ads can appear on unsuitable videos. We set placement and content controls.
Running one video forever
Creative wears out. We test new versions and keep the best ones running.
BEST FOR
YouTube Ads for Trust-Based Services
YouTube works especially well when customers want to see who they’re hiring before they get in touch.
REAL RESULTS
Search + YouTube, Scaled Together
$654K Spend · 2.55 ROAS in One Month
24.7K sales · $127K at 4.41x ROAS · spend doubled at the same CPA
Results shown are from iTractIT client accounts. Results vary by market, budget and industry and are not a guarantee of future performance.
Pricing
Our Google Ads packages start with a Google Search campaign. YouTube campaigns depend on your goals, audiences and videos, so we quote them on your free strategy call. Your ad spend is always paid directly to Google, never marked up.
FAQ
Frequently Asked Questions
Do I need a professional video to advertise on YouTube?
Not necessarily. A clear, honest video filmed on a good phone can work very well, especially for local services. What matters most is a strong opening, a clear message and a reason to act. We’ll guide you on what to film.
How much do YouTube ads cost?
You set the budget, and costs depend on your audience, format and competition. For conversion-focused campaigns, we judge success by your cost per lead or sale, not your cost per view.
Will people actually contact me from a YouTube ad?
Many will, especially when the ads reach people who’ve already searched for your service or visited your website. YouTube also makes your other campaigns stronger, because people who’ve seen your video are more likely to choose you when they search later.
How long should my video be?
It depends on the format. Short videos of 15–30 seconds often work best for direct response, and 6-second bumper ads work well as reminders. We’ll recommend lengths for each campaign.
Can I advertise on YouTube Shorts?
Yes. Vertical video ads can appear between Shorts, and we can include Shorts placements in your campaigns where they fit your goals.
Free Strategy Call
Ready to Put Your Business on YouTube?
Book a free 30-minute call. We’ll talk through your goals, the videos you have (or need), and how YouTube could fit alongside your Search campaigns.