Google Ads for General Contractors That Turn Remodel Searches Into Booked Projects
Senior strategist. Remodel-ready campaigns. Kitchen, addition and whole-home leads that keep your backlog full and your subs scheduled.
★★★★★ Trusted by 350+ projects across the US and worldwide
Get Your Free Google Ads Audit
Name, law firm, website, phone, email and monthly ad budget. Takes 60 seconds.
Free. No obligation. Your information stays private.
Average ROAS
Yearly ad spend managed
To your first leads
Projects completed
Years of experience
Client rating
The Problem
Is Your Contracting Company Paying for Clicks That Never Become Booked Consultations?
“General contractor near me” and “kitchen remodel” are fiercely competitive searches, and every competitor bids on them the moment a homeowner decides to start a project. Without a tight strategy, your budget disappears into clicks that never turn into booked consultations.
Most audits we run reveal 20–40% in wasted spend. That money can work much harder for your firm.
- You pay for clicks from DIYers, subcontractor job seekers and material shoppers, not homeowners with a project budget
- Leads are handyman and punch-list requests, not remodels, additions and whole-home renovations
- Your budget burns on “remodel ideas” and cost-calculator searches that never book a consultation
- Your ads show in ZIP codes outside the area your crews and subs can cover
- Your reports show clicks, not cost per booked consultation
Our Services
Complete Google Ads Management for General Contractors
Search, Local Services Ads, Remarketing and YouTube, handled by one senior strategist who knows what a kitchen remodel, home addition or whole-home renovation is worth to your company.
Google Search Ads
We put your company at the top of the page the moment a homeowner searches for a contractor, with separate campaigns for kitchen and bath remodels, additions and whole-home renovations, plus ad copy that sells the free consultation and ad schedules built around your estimating availability.
Local Services Ads
We set up and manage your Local Services Ads where available in your area, so your company shows up with Google’s trusted placement and you pay for real leads from homeowners in your service area.
Conversion Tracking
Calls, forms and chats tracked through Google Tag Manager and Google Analytics 4, with server-side tracking, so you know which campaigns book consultations and which just ring the phone.
Smart Bidding
Target CPA and Maximize Conversions on clean data, with bids that favor high-ticket remodel, addition and whole-home leads and budgets that ramp up for peak building season, then ease through winter.
Deep Keyword Research
We find the high-intent searches your competitors overlook, like “home addition contractor” and “kitchen remodel,” and cut the DIY, remodel ideas, material supply, subcontractor job and cost-calculator searches that quietly drain your budget.
Remarketing and YouTube Ads
Stay in front of homeowners who requested a bid and went quiet, so you are the contractor they call to sign the project.
Reporting Dashboards
Custom Looker Studio dashboards and clear weekly reports showing cost per booked consultation by service line, so you always know which campaigns are filling your project backlog.
Not sure what your firm needs?
Practice Areas
Campaigns Built Around Your Service Line
Kitchen and Bathroom Remodeling
Home Additions and Second Stories
Whole-Home Renovations
Basement Finishing and ADUs
Decks, Porches and Outdoor Living
Siding, Windows and Doors
Commercial Build-Outs
Why Choose iTractIT
ROI-Focused, Not Just Ad-Spend Focused
I don’t just run ads. I build systems that turn clicks into clients and keep them coming back.
Conversion-led strategy
Every campaign starts with your conversion goals, not vanity metrics.
Data-led decisions
Advanced analytics, attribution modeling and A/B testing make every dollar work harder.
Fast, transparent results
Weekly performance reports and direct communication, with no hidden fees.
Direct access to your strategist
You work with the person managing your account, not a call center.
Flat monthly pricing
We never take a percentage of your ad spend, so costs stay predictable as you scale.
Global campaign experience
Campaigns managed across the US, UK, UAE, Turkey and Asia.
How It Works
From Audit to Results in 4 Simple Steps
Free audit and strategy
A complete review of your campaigns, competitor analysis and clear growth opportunities. Zero cost, zero obligation.
Campaign architecture
A custom, conversion-focused structure built from scratch, with keyword research, compelling ad copy and precise audience targeting.
Launch and optimize
Campaigns go live with expert bid management, ongoing A/B testing, negative keyword cleanup and real-time monitoring.
Scale and report
Clear weekly reports, scaling what works and cutting every dollar of wasted spend.
Results
Real Results. Real Numbers.
1,742% ROAS · $3.78M Conversion Value
$217K ad spend · Aug 2025 – Feb 2026
2.55 ROAS at $654K Spend in One Month
Spend doubled at the same CPA
251 Conversions · $13.71 Each
175 phone calls from $3.44K spend · July 2026
194 Conversions · $18.59 Each
75 phone calls + 44 form leads · July 2026
74 Conversions · $16.75 Each
$1.24K total spend · July 2026
Results shown are from iTractIT client accounts. Results vary by market, budget and practice area and are not a guarantee of future performance.
Client Reviews
Business Owners Trust iTractIT With Their Google Ads
★★★★★
“We were spending $2,000 a month on Google Ads with very few calls. iTractIT rebuilt the account from scratch, and within 30 days our cost per lead dropped from $170 to $31.”
James Mitchell
Law Firms, Austin,TX
★★★★★
“Same ad budget, completely different results. We went from 6 leads a month to 30+, and I can always reach the person actually managing the account.”]”
Tara Peterson
Commercial Cleaning, San Diego, CA
★★★★★
“Roofing ads attract a lot of tire-kickers. The new targeting filters them out and brings in homeowners ready to book. Our close rate more than doubled within two months.”
Mark Bennett
Roofing Company, Denver, CO
Pricing
Simple, Transparent Pricing
No hidden fees. No long-term contracts. Management is a flat monthly retainer, never a percentage of your ad spend.
STARTER
For firms launching their first focused Google Ads campaign.
- 1 campaign
- Keyword research and strategy
- 3 ad copy variants
- Conversion tracking setup
- Monthly performance report
- Email support
GROWTH
For growing firms ready to scale leads.
- Up to 3 campaigns
- Advanced keyword sculpting
- A/B testing and optimization
- Remarketing
- Weekly performance reports
- Priority WhatsApp support
- Competitor analysis
ENTERPRISE
For multi-office firms that need full-account management.
- Unlimited campaigns
- Performance Max and Shopping
- YouTube Ads management
- Looker Studio dashboard
- 24/7 priority support
- Quarterly strategy review
Ad spend is paid directly to Google and is separate from the management fee.
FAQ
Google Ads for Law Firms: Frequently Asked Questions
How much does Google Ads management cost for a general contractor?
Management is a flat monthly retainer, not a percentage of your ad spend, so your costs stay predictable even when you raise the budget for peak building season. Ad spend is paid separately to Google.
What Google Ads budget do I need to get started?
We recommend at least $500 per month in ad spend so campaigns can gather meaningful data. Even $500–$1,500 per month can generate qualified calls for a small contracting company. A free market analysis recommends the ideal starting budget for your service area and competition.
How quickly can I see results?
Most businesses start getting leads within 7–14 days after launch. The first month is a learning phase, and by month two campaigns are refined with real conversion data and your cost per lead starts to drop.
What is included in Google Ads management?
Keyword research, campaign setup with tightly themed ad groups, ad copywriting and A/B testing, conversion tracking through Google Tag Manager, ongoing bid management, negative keyword cleanup, clear performance reports and landing page recommendations. Every account is managed hands-on, never set-and-forget.
Do you lock us into a long-term contract?
No. We offer flat-rate pricing with no long-term contracts.
What makes iTractIT different from other agencies?
Flat-rate pricing, direct access to the strategist on every account, a focus on real revenue ROI instead of vanity metrics, and a free 30-minute strategy call before any commitment.
Do you offer a free Google Ads account audit?
Yes. The audit covers wasted spend analysis, Quality Score review, ad copy evaluation, conversion tracking checks and competitor comparison, with clear, actionable recommendations and zero obligation.
Can you guarantee cases?
How much does Google Ads management cost for a general contractor?No agency can ethically guarantee outcomes. We focus on what we control: smart structure, constant optimization and transparent reporting built around your goals.
Free Strategy Call
Ready to Stop Wasting Your Ad Budget?
Book a free 30-minute strategy call and get a personalized audit of your Google Ads account, with no obligation.
Google and Google Ads are trademarks of Google LLC. iTractIT does not provide legal advice.