Most people don’t enquire on their first visit. Remarketing keeps your business in front of them, with the right message at the right time, so when they’re ready to act, they come back to you.
Remarketing shows ads to people who have already interacted with your business, such as visiting your website, watching your videos or becoming a customer. These ads can appear on Google Search, YouTube, Gmail and millions of websites and apps in Google’s network.
Because these people already know you, remarketing often costs less per lead than reaching new audiences. It’s one of the simplest ways to get more value from the traffic you’re already paying for.
Done badly, though, it can feel like being followed around the internet. We use clear audience rules, sensible frequency and useful messages, so your ads remind and reassure rather than annoy.
any business with steady website traffic, especially where customers compare several options or take time to decide.
We make sure your Google tag records visitors correctly and respects their consent choices.
We group visitors by what they did, from a quick visit to almost enquiring, so each group gets the right message.
We write ads that answer the questions that stopped people enquiring, such as price, trust or timing.
We control how often and for how long people see your ads, and exclude those who have already converted.
Every week we compare audiences and messages and move budget to what brings people back.
Someone who read one blog post isn't the same as someone who nearly booked. We separate them.
Showing "book now" ads to people who already booked wastes money. We exclude them.
Endless repetition annoys people. We set sensible limits on frequency and duration.
Repeating your first message rarely works. We give returning visitors a new reason to act.
If the tag isn't set up correctly, your audiences stay empty. We check tracking and consent first.
Some sensitive topics can't be used for remarketing. We check your industry before we build anything.
Remarketing works best when customers compare options before they choose, which is true in most service industries.
Remarketing is usually added alongside a Search, Shopping or YouTube campaign. Because it depends on your traffic and goals, we quote it on your free strategy call. Your ad spend is always paid directly to Google, never marked up.
Google needs a minimum number of recent visitors in an audience before it will show ads to it. If your traffic is low, we’ll usually build your Search campaigns first and start remarketing once your audiences are large enough.
Yes, when it’s set up properly. Visitors must be given a clear cookie choice, and Google’s consent settings must respect it. We make sure your tag and consent setup work together.
Not if it’s managed well. We limit how often people see your ads, stop showing them after a sensible period, and exclude people who have already enquired or bought.
Most industries, yes. Google restricts remarketing for some sensitive topics, such as certain health, financial and personal hardship subjects. We’ll check what’s allowed for your business.
On Google Search, YouTube, Gmail and millions of partner websites and apps, depending on the campaigns we run.
Book a free 30-minute call. We’ll check your tracking and audiences and show you how many visitors you could be bringing back.