GOOGLE SHOPPING ADS
Google Shopping Ads That Sell Products, Not Just Clicks
Shopping ads show your product, price and photo right at the top of Google, to people who are ready to buy. We build the feed, structure and bidding that turn those searches into profitable sales.
WHAT IT IS
Your Products, in Front of Ready-to-Buy Shoppers
Google Shopping ads are the product listings with an image, price and store name that appear at the top of Google and in the Shopping tab. Instead of keywords, they’re powered by your product feed: the information about your products that you send to Google Merchant Center.
That makes the feed the most important part of any Shopping campaign. Clear titles, accurate prices, good images and the right product details decide which searches you appear for and how often people click.
Shopping ads can run as Standard Shopping campaigns, where you have more control, or as part of Performance Max. We’ll recommend the right setup for your store, catalogue size and goals.
BEST SUITED TO
online stores selling physical products, from small specialist shops to large catalogues, that want more sales at a profitable return on ad spend.
WHAT'S INCLUDED
Everything Your Shopping Campaigns Need
- Google Merchant Center setup or review, linked to your Google Ads account
- Product feed audit: titles, descriptions, images, prices, GTINs and categories
- Feed optimisation, so your products match the way shoppers search
- Fixes for disapproved products and Merchant Center warnings
- Campaign structure built around your best sellers, margins and product categories
- Product groups and negative keywords to control where your budget goes
- E-commerce conversion tracking with real sale values
- ROAS-focused bidding, once there's enough sales data
- Weekly review of search terms, products and profitability
- Clear monthly reporting in plain English
OUR PROCESS
How We Manage Your Shopping Ads
Audit the feed
We check your Merchant Center account and product data for errors, gaps and missed opportunities.
Optimise the products
We improve titles, descriptions and attributes so your products show for the right searches.
Structure for profit
We group products by performance and margin, so your best sellers get the budget they deserve.
Track real revenue
We make sure every sale and its value is recorded, so bidding is based on profit, not clicks.
Optimise and scale
Every week we cut wasted spend, push winning products and adjust bids towards your target return.
COMMON MISTAKES
Why Shopping Campaigns Lose Money
A weak product feed
Short, vague titles mean Google doesn't know when to show your products. We rewrite them around real search terms.
Disapproved products
Missing details or policy issues quietly stop products from showing. We find and fix them.
All products in one group
Best sellers and slow movers share one budget. We separate them so money follows performance.
No sale values tracked
Without revenue data, Google can't bid for profit. We set up accurate e-commerce tracking.
No negative keywords
Shopping ads can match irrelevant searches too. We review search terms every week and block the waste.
Ignoring margins
A sale isn't always a profit. We focus budget on the products that actually make you money.
WHAT YOU NEED
What You Need to Run Shopping Ads
Don’t worry if you don’t have all of these yet. We’ll help you set up anything that’s missing.
- An online store with a secure checkout
- Clear contact details, plus shipping and returns information on your website
- A Google Merchant Center account (we can create it for you)
- A product feed, from your store platform or a spreadsheet
- Product images that meet Google's requirements
- Conversion tracking that records sales and their values
REAL RESULTS
Real E-commerce Results From Our Client Accounts
1,742% ROAS · $3.78M Conversion Value
162K clicks from $217K ad spend · Aug 2025 – Feb 2026
Results shown are from iTractIT client accounts. Results vary by market, budget and industry and are not a guarantee of future performance.
Pricing
Our Google Ads packages start with a Google Search campaign. Shopping campaigns depend on your catalogue, feed and tracking, so we quote them on your free strategy call. Your ad spend is always paid directly to Google, never marked up.
FAQ
Frequently Asked Questions
What's the difference between Shopping Ads and Search Ads?
Search Ads are text ads triggered by the keywords you choose. Shopping Ads show your product image, price and store name, and Google decides when to show them based on your product feed. Most online stores use both.
Should I use Standard Shopping or Performance Max?
It depends on your catalogue, budget and data. Standard Shopping gives more control and clearer reporting, while Performance Max can reach more shoppers across more of Google. We often start with one and test the other.
Why are some of my products disapproved?
Usually because of missing or incorrect product data, image problems, or a policy issue with the product or website. We review Merchant Center diagnostics and fix the causes, not just the symptoms.
Which store platforms do you work with?
We work with stores on Shopify, WooCommerce and other platforms, as long as they can produce a product feed for Google Merchant Center.
How soon will I see sales?
Products can start showing within days of approval. Expect the first few weeks to be a learning period while bidding adjusts and we refine the feed and product groups.
Free Strategy Call
Turn Product Searches Into Profitable Sales
Book a free 30-minute call. We’ll review your Merchant Center feed and current campaigns and show you where your Shopping budget could work harder.