GOOGLE SEARCH ADS
Google Search Ads That Bring You Ready-to-Buy Customers
When someone types “emergency plumber near me” or “commercial roofing quote”, they’re ready to act. We make sure your business is the one they see, and the one they call.
WHAT IT IS
Reach People at the Exact Moment They Need You
Google Search Ads are the text ads that appear above and below the search results when someone searches for what you offer. You choose the searches you want to appear for, and you pay only when someone clicks.
Because people are actively searching, Search Ads are usually the fastest and most predictable way for a service business to generate calls and enquiries from Google.
But they’re also the easiest place to waste money. Broad keywords, weak ads and missing tracking can quietly burn through a budget while bringing in the wrong people. That’s where we come in.
BEST SUITED TO
local service businesses, professional services, B2B companies and any business whose customers search before they buy.
WHAT'S INCLUDED
Everything Your Search Campaigns Need
- Keyword research focused on buying intent, not just search volume
- Campaign and ad group structure built around your services and locations
- Responsive search ads written to stand out and pre-qualify clicks
- Sitelink, callout, call and location assets to make your ads bigger and more useful
- A full negative keyword list to block irrelevant searches from day one
- Location targeting, ad scheduling and device settings matched to your business
- Conversion tracking for calls, forms and bookings (GA4 + Google Tag Manager)
- Bid strategy setup, from manual control to Smart Bidding when the data supports it
- Weekly search term reviews and optimisation
- Clear monthly reporting in plain English
OUR PROCESS
How We Manage Your Search Ads
Research
We study your services, customers, competitors and locations to find the searches that lead to paying customers.
Build
We structure tightly themed campaigns, write your ads, and add every relevant asset and negative keyword before launch.
Track
We confirm that calls, forms and bookings are being recorded correctly, so every decision is based on real results.
Optimise
Every week we review search terms, cut waste, test new ad copy and adjust bids and budgets.
Scale
Once cost per lead is stable, we expand into new keywords, services or areas without losing efficiency.
COMMON MISTAKES
Where Most Search Budgets Go Wrong
Paying for the wrong searches
Broad keywords without negatives match jobs, DIY guides and competitors' names. We check your search terms every week.
One ad group for everything
When every service shares one ad, nothing is relevant. We group keywords tightly so each ad matches the search.
No conversion tracking
Without tracking, Google can't optimise, and you can't see what's working. We set it up before spending a penny more.
Weak ad copy
Generic headlines get ignored. We write ads that speak to the searcher's problem and give them a reason to choose you.
Sending clicks to the home page
A visitor who searched for one service shouldn't have to hunt for it. We match each ad to the most relevant page.
"Set and forget" campaigns
Search markets change every week. We optimise continuously, never once a quarter.
BEST FOR
Search Ads for Service Businesses
Search Ads work especially well for businesses whose customers need help now.
REAL RESULTS
Real Results From Our Google Ads Accounts
251 Conversions · $13.71 per Conversion
175 phone calls from $3.44K spend · July 2026
232 Phone Call Leads · $7.67 Avg. CPC
195K impressions on $32.8K spend · May 2024 – Nov 2025
Results shown are from iTractIT client accounts. Results vary by market, budget and industry and are not a guarantee of future performance.
Pricing
Clear, Fixed-Scope Packages
Our Google Ads packages are built around a Google Search campaign, from launch through to full performance tracking. Every deliverable and its price is listed upfront, and your ad spend is paid directly to Google, never marked up.
FAQ
Frequently Asked Questions
How quickly will I see results from Search Ads?
Your ads can start showing within a day of launch, and many businesses get their first enquiries in the first week. Expect the first 4–8 weeks to be a learning period while we gather data and refine keywords and bids.
How much budget do I need?
It depends on the cost per click in your industry and area, and how many leads you want. We’ll recommend a realistic starting budget on the free call. You can start small and scale up once the cost per lead is proven.
Do you write the ads?
Yes. We write all ad copy and assets, and you approve them before launch.
Can you take over my existing account?
Yes. We start with a full audit of your current campaigns, keep what works, and fix what doesn’t. You keep your account history.
Will I know where my leads come from?
Yes. We track calls, form submissions and bookings, so you can see exactly which keywords and ads bring in enquiries.
Can you guarantee a number of leads?
No honest agency can guarantee results on Google Ads. What we guarantee is the work: careful setup, accurate tracking, weekly optimisation and clear reporting.
Free Strategy Call
Ready to Turn Searches Into Customers?
Book a free 30-minute call. We’ll look at your current Search campaigns (or your market, if you’re new to Google Ads) and show you where the opportunities are.